Minimalistic modern fashion
Sydney // Founder: Merry Kelly - 2014
Kelly initially nurtured her design skills at the Sydney Tafe Fashion Design Studio, and continued to work with other Australian brands such as Zimmerman, Shakuhachi, and later Lee Jeans. She adds the essence of an urban environment to all her forms, with their minimalistic but edgy look. Her garments serve to hold a place in the modern women’s wardrobe, while bringing in an element of sophistication.